As the Head of Digital at Aesop, I was responsible for maintaining and transforming eCommerce and digital marketing channels. Our small team delivered MM revenue across fifteen territories during aggressive growth. The small group grew to nine members during my time and helped mature infrastructure, security, and digital strategy across eCommerce, social media, and content marketing channels. The team supported international trade and the development of new international online stores, each with different customer needs and behaviours. Before returning to study, I led a global Request for Proposal (RFP) process to tender procurement of a new eCommerce and email marketing platform.
The taxonomy of design
During this busy period, our team also delivered the www.taxonomyofdesign.com, that suitably advanced Aesop’s digital brand and user experience. The website is a digital compendium of signature stores and pays tribute to the creative processes, the designers, architects, materials and features that distinguish Aesop spaces. It documents Aesop stores and celebrates the companies unique approach to retail architecture and the respectful design of community, culture and history.