What is Service Design?

 

For my MDF capstone project, I needed to define service design. The following article offers an excerpt from my literature review (published to Medium, including reflections that I penned during the project. The article discusses how service design emerged and why ‘designing for service’ (Kimbell 2011) is different to designing for product. The article also outlines how Australian businesses are adopting service design to support innovation development.

You can read the article on Medium.