katerstorey January 5, 2013

At Spinach Advertising we provided brand reputation monitoring services to The Reject Shop to assist them to better understand social media conversations, opportunities and sentiment in relation to their advertising campaign.

Reports were regularly created for Management & Marketing teams to provide insight into customers digital brand interactions, context against current marketing activity and popular footprints across TRS owned digital media including: social channels, email, desktop and mobile sites.

By keeping pace with the digital communities conversations (and understanding the sentiment, mentions and keywords) – The Reject Shop delivered excellent Community Management and online Customer Service.

The reports also assisted the Social Media Manager with content planning efforts and gave insight into the effectiveness of the Management team’s spend with their digital customers.

Brand monitoring services can also play an important part of effective crisis management, they can assist to identify and manage negative sentiment, mentions and #hashtags for immediate action and response.