Instant Rockstar

November 13, 2011

At White Labelled I worked closely with The Royals to deliver the Instant Rockstar’s Magento website. It supported both Wholesale and Consumer customers, and integrated into their MYOB accounting system.

Power Retail

November 13, 2011

When I was at White Labelled, we worked with Power Retail to update their look and feel, bringing their site architecture inline with their other publications. I lead the project; eliciting business requirements and working closely with the Information Architect and Designer. The results were implemented by the Power Retail development team and...

TAC – How safe is your car?

November 13, 2011

When I worked at White Labelled, we worked with Grey to develop the How Safe is Your Car website for the TAC. Data on the site represents more than 80% of the cars driven on Australian roads. The site’s primary role is to increase the number of safe cars...

Watches of Switzerland

November 13, 2010

At White Labelled I worked from pitch to delivery of this project including: strategy, information architecture, design and development. The site was built ready for e-commerce to be activated, but first phase focused on perfecting the product catalogue and lead generation (sales, appointments, enquiries etc). Our approach to this project...

Adore Beauty

November 7, 2010

When working at White Labelled I led delivery of the website redevelopment for Adore Beauty, we worked closely with We Are Digital who provided the UX and design for the site. A feature rich enterprise Magento build the technical design included an ERP module, reviews & ratings modules, blogging...

UK Ministry of Defence

November 13, 2009

Armed Forces Day Digital Marketing Campaign Whilst working at Worth in 2009, I worked with the UK Ministry of Defence to deliver a social media campaign and website brand refresh. The objective was raise public awareness and support for a new public holiday ‘Armed Forces Day’; to increase participation...


November 13, 2007

My role as Delivery Manager was to co-ordinate the global project team of 40+ stakeholders including multi-discipline agency & client teams. Project teams were remotely located in Kansas, Amsterdam, London, and Melbourne with regular stakeholder workshops in London. Working closely with colleagues and team members to co-ordinate the Discovery...


June 7, 2007

I contracted at Wunderman to lead the creative development of adidas’ first e-commerce site. A huge and complex project, as Project Director I was responsible for managing a large budget & co-ordinating 50+ stakeholders (multi-agency & client side teams). I led the creative work-streams: UX & interface design, whilst...


November 7, 2006

As Executive Producer, I managed the program of work for Audi’s UK digital account at gt (now VML). I was also a member of the ‘Operations Board’ that was established to transform the agency, our work laid the foundations for the business to win ‘Agency of the Year’ in...


November 7, 2006

When I worked at gt, I was UK Programme Manager for Audi. The goal was to encourage potential buyers to book a test drive for their new Q7 model. Potential buyers existed on their database all we needed to do was create some beautiful digital content to support a...