In 2005 the Viano Challenge marketing campaign supported the launch of the Viano van. The challenge consisted of two weeks of physical challenges set in Majorca – targeted towards family and outdoor markets the campaign was designed to create awareness, promote test drives and create engagement. The site provided live...
In 2006 Audi began centralising global sites to a common technology platform. The UK site had been a proprietary development with customisations to advance functionality including a bespoke comparison tool, configurator and Sky Channel. The brief required the migration to move platform, provide a “facelift” to the look & feel,...
Awards Cyber Lion nomination – Interactive Campaign Campaign Digital awards nomination – Automotive Category IMA awards nomination – Best use of multiple channels BIMA awards nomination – Best integrated campaign LIAA nomination – Best use of interactive media Sinister Beauty As Audi Programme Manager at gt (now VML) I worked...
My work on the smart UK account included production and management of digital marketing campaigns assets including newsletters, banners and advertising banners. These campaigns were often integrated into larger promotions and offers, and we worked collaboratively with the client and DM agencies to deliver the projects. I was also involved with the...
In 2004 I worked with a team at Bernard Hodes to create the graduate recruitment campaign for Barclays Global Investors 2004/5 MBA/Postgraduate intake. The business was targeting UK and North American colleges including Oxford, London Business School, Cambridge, Berkley etc. And our challenge was to create a fresh and...
