katerstorey January 5, 2013

At Spinach Advertising we created a digital Christmas campaign for The Reject Shop to drive Facebook grow and reward the community for  Christmas.

The campaign was based on a competition and series of giveaways that ran across December, it included a Facebook application, YouTube video, content marketing and an eDM to drive entries.

The Facebook application allowed you to design your own christmas card and send it to friends within your network, entries were unlimited and prizes were drawn sporadically throughout the month to keep momentum going.

We achieved more than 63,000 interactions within the competition, grew Facebook audience above and wider than normal audiences within the competition period, and achieved a grew a 12% increase in their email database.

The application drove Facebook likes, database sign-ups, increased engagement throughout the month and extended reach beyond key audience profiles.