Montsalvat Arts Centre | PhD Research
Redesign of ‘visitor experience’ in a heritage listed environment
Design research, service design and strategic design
I’m working directly with Montsalvat Art Centre’s GM and Board to transformation the centre’s visitor experience. I combine prior study (Design, Art History and Design Futures), to years of experience designing digital / ecommerce in multi-channel retail settings.
My goal is to design a valued service experience in a unique built environment.
This research builds on a Customer Experience Audit that I conducted as part of my MA study. A disconnect was identified between the Centre’s new operating model, and a visitors ability to effectively penetrate meaning from their self-guided tour.
Citation for image – Higgs 2010. ‘View from Exit of Barn Gallery, visitors gate opening to grounds of Montsalvat – where the exploration begins’.