At Poke I worked with Orange to revamp their “60 Second of Fame” site for the 2007 BAFTA competition. The site was updated with content and repurposed for the 2007 launch.
The Orange website was updated with all Orange 2007 BAFTA activity – 60 Sec of Fame Competition, The BAFTA Orange Rising Star Award and live footage of Red Carpet Myleen Klass interviews (from the BAFTA night).
A social networking campaign also spread the word to voters for Orange Rising Star & 60 Seconds film winners. It included competition content, take-overs and quizes on YouTube, Beebo, Facebook etc.