Location Based Marketing
At Spinach Advertising we worked with The Reject Shop to improve their social media presence.
I recommended a social aggregator, publishing and management tool that allowed the retailer to establish and nurture individual store communities via a centralised tool. Our national strategy was designed to support the head office team to publish and manage content across the national network and several platforms including facebook, instagram, pinterest, google+ and foursquare.
The tools strategic capability supported the retailer to very quickly execute on ‘Social > Local > Mobile (So>Lo>Mo) strategies’ via a central seat.
The tool supported the retailer to further manage their listings on key platforms, and improve SEO, local mobile search results, providing a platform for future location based mobile marketing.
The community manager was able to develop relationships with local customers & communities 5 times more effectively than their previous centralised presence allowed them to.