Australian Boys Choir | Website

January 5, 2020

It’s been a pleasure working with the ABC community to redevelop their website. A true team effort involving volunteers, staff, the Creative Director, Teachers, Tutors and talented boys & young men from the choir. Working with a small team, I led an audit of the website’s changing needs, recommended...

Location Based Marketing

November 13, 2014

At Spinach Advertising we worked with The Reject Shop to improve their social media presence. I recommended a social aggregator, publishing and management tool that allowed the retailer to establish and nurture individual store communities via a centralised tool. Our national strategy was designed to support the head office team...

Brand Reputation Monitoring

January 5, 2013

At Spinach Advertising we provided brand reputation monitoring services to The Reject Shop to assist them to better understand social media conversations, opportunities and sentiment in relation to their advertising campaign. Reports were regularly created for Management & Marketing teams to provide insight into customers digital brand interactions, context...

First National Real Estate -Mobile App

January 5, 2013

At Spinach Advertising, the Business Booster App was designed to take advantage of a real estate agents most beloved tool – their phone and improve internal communication within their network. The app delivered “Business Boosting” tips to a range of staff in business across Australia -there are over 400...

Facebook marketing campaigns

January 5, 2013

At Spinach Advertising we created a digital Christmas campaign for The Reject Shop to drive Facebook grow and reward the community for  Christmas. The campaign was based on a competition and series of giveaways that ran across December, it included a Facebook application, YouTube video, content marketing and an eDM...

First National Real Estate – Content Marketing

January 5, 2013

Whilst working at Spinach Advertising, we developed a content strategy for Australia’s largest real estate network across Facebook, Instagram, Foursquare, Twitter and Google+. The Co-operative network comprises of over 400 businesses across 3 countries and over 1/4 of these businesses were involved with the project – each with varying degrees...

TAC – How safe is your car?

November 13, 2011

When I worked at White Labelled, we worked with Grey to develop the How Safe is Your Car website for the TAC. Data on the site represents more than 80% of the cars driven on Australian roads. The site’s primary role is to increase the number of safe cars...

UK MOD – Armed Forces Day

November 13, 2009

Armed Forces Day Digital Marketing Campaign Whilst working at Worth in 2009, I worked with the UK Ministry of Defence to deliver a social media campaign and website brand refresh. The objective was raise public awareness and support for a new public holiday ‘Armed Forces Day’; to increase participation...

NHS – Brighton & Hove PCT

January 5, 2008

Consulting via Mediahorse I worked with the Brighton & Hove PCT (Primary Care Trust) (the local trust responsible for management of National Health Service NHS). The project was a social media campaign to boost community engagement levels and obtain public opinion regarding to the allocation of funds to the...

Cabinet Office – Government Communication Network

January 5, 2008

While consulting via Mediahorse and way before blogging platforms were readily available – I worked with Worth to enhance the Cabinet Office’s intranet to include a blogging platform. The internet was called the Government Communication Network, its purpose was to support and develop skillsets and talent through the ranks. It was...