General Manger

White Labelled, eCommerce Consultancy

On return from London, I joined White Labelled as their first full-time staff member. It was a fast-paced, dynamic eCommerce consultancy. A start-up that specialised in deep technical integrations with Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. During my time, the revenue and staff doubled in size and my hybrid role was responsible for project management, operations, delivery and account management. The agency built some of Australia’s first eCommerce stores, and I leveraged my experience to develop strategic, front-end design and user-experience service lines. The following are some examples of the site’s I helped produce with some great design and development partners.