On return from London, I joined White Labelled as their first full-time staff member. It was a fast-paced, dynamic eCommerce consultancy – a start-up that specialised in deep technical integrations with Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems. During my time with the business our team doubled the revenue and staff, and I played a hybrid role with responsibility for project/account management, operations and delivery. We built some of Australia’s first eCommerce stores and I leveraged my UK training to develop strategic, front-end and user-experience service lines. I helped produce and deliver sites for Watches of Switzerland, TAC, Instant Rockstar and Adore Beauty, with a team of talented design and engineer talent.