What is Service Design?

As part of the capstone project for the Master of Design Futures program, I conducted a literature review to understand and define service design. I published the following article on Medium, which offers excerpts from that literature review. The article discusses how service design emerged and why ‘designing for service’ (Kimbell 2011) differs from designing for a product. It also references Australian businesses investing in service design to support innovation development.

You can read the article on Medium.